The retail experience needs to appeal to consumers across channels. Digitally, social media is one of the best advertising tools retailers can use for engaging with their customer base, especially younger consumers who have more spending power. Yet in-store experience is just as important as a showroom for customers to try out and interact with[…]
Ok, I have decided to publish an occasional series looking at issues and observations I see and perceive in Retail IT Leadership. I am going to use the generic heading of ‘Shepherding Chaos’ which might give you an insight into my general philosophy and approach. You might also see the use of several sheep pictures,[…]
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