When it comes to customer experience in retail, there are absolutely no truths, only perceptions. We have all been shopping, in-store and online, and ended up with that ‘so near, yet so far’ feeling you get when, despite your best intentions, you fail to make a purchase. This always feels like a defeat, for both[…]
At Retail247 we value being objective because it means that we don’t succumb to bias. Allowing bias to influence your thinking means that you rarely think outside of the box. Given that the same old thinking leads to the same old results, at Retail247 we use our past experiences accordingly, but we keep an open[…]
On the 9th September we held our first event since the pandemic. It was brilliant to finally get together with our retail network and catch up on the last 18 months. As always, our drinks event was not a sales pitch in disguise, but an opportunity to network and relax. Many attendees had never met[…]
What drives a retail solutions business forwards? What makes a team player feel like a winner? What gives a person purpose? Here at Retail247 I am part of a happy and caring team of people, each with our own unique attributes and talents. We share a common goal – to underpin and support leading retailers’[…]
One of my colleagues once said to me that no single member of our team could ever know everything we needed to know to be successful, but if we all worked together, there was nothing we couldn’t achieve. He was right, and over many years in retail tech I realised just how right he was.[…]
As proven by our generational blog post series, different generations shop in different ways but we all have the same end goal when it comes to retail. We’ve established that Generation Z enjoy immersive, experiential customer journeys. They find the act of shopping and engaging in the concept just as meaningful and exciting as buying[…]
Retail247 events are back! Join us on Thursday 9th September at The Grand Terrace, The Betjeman Arms, St Pancras from 5pm til late. We are so excited to finally bring our whole network together to catch up after what feels like a lifetime. A special thanks to Vista for being a part of the event,[…]
Welcome to the re-launch of the exclusive Retail247.club! After so much has changed over the last 18 months with regards to in person events, and the fact that we have welcomed new clients as well as new team members, it seemed fitting to come back with a bang. The Retail247.club page is your hub for[…]
Part 1: Allowed Out Again So, it was with eager anticipation that I made it out to my local high street a few weeks ago (and to the delights of London a few times since…) to do some shopping. As a dedicated and passionate shopper, I realise that shopping online gives you many benefits in[…]
A few months ago, I wrote a blogpost about what Generation Z expect from retail, which you can read here. In short, Gen Z want to see immersive shopping spaces with ‘instagrammable’ features and tend to be swayed by the opinions of their friends and social media influencers. A few weeks later, Katya Postlethwaite wrote[…]
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