There are many factors that engender customer loyalty, product quality, location, availability etc. – but I wanted to relate one recent story that I thought relevant. My parents at 90 & 87 are still mobile and take themselves off on a daily basis to a variety of coffee shops and cafes. These establishments come in[…]
Continuing on the theme of customer service from last week, I’ve been thinking about three key elements of retail: the product, the service and the location. For pure plays read site accessibility and visibility for location. There is no doubting the importance of your product. If the quality of what you are selling is at[…]
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