The “returns epidemic” comes at a big cost.
Sites such as Amazon and ASOS offering quick, easy and free returns have given rise to returns by the shed load and the serial returner who have come to expect this convenience from every retailer.
Social media has created a culture of “wardrobing” and “snap and send back” where customers buy outfits for the sake of one post and return them.
Yet despite companies suffering, it’s suggested retailers should still create the best customer experience around returns.
What do you think? Are you seeing this trend? Are convenient returns processes necessary for retailers to remain competitive? Or do retailers need to clamp down on “serial returners”?