Zoe Donovan, Digital Director, L.K. Bennett, commented “It was important that we selected an organisation that had experienced retail team and who understand our product data needs. Retail247 have an established PIM solution enabling us to repurpose our product data for multiple trading channels.”
Origin will be deployed as a PIM solution with an initial target of legacy data consumption and product data syndication to 10 partner channels. Work has commenced to quickly consume and consolidate all components of product data and begin the mapping and integration of multiple outbound channels.
Martin Schofield, CEO of Retail247, added “Our PIM solution has now reached a level of maturity where it can provide almost immediate value to retail organisations, I am extremely proud that L.K. Bennett have selected Origin, and Retail247, as their partner for Product Data Management.”
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