Brick and mortar is still breathing: its survival is just a case of reinvention to stay competitive in the evolving workplace.
Integrating brick-and-mortar with digital ordering and distribution platforms have been shown as successful in the restaurant industry with applications such as Uber Eats and Deliveroo, so does the retail sector need to follow suit?
The success and value of online retailing needs to be leveraged by implementing digital aspects into store locations. Subscriptions, paying by phone, artificial reality and artificial intelligence can really help brands thrive. If customer service is used as a driver of a brand’s value chain, it will feel irreplaceable and therefore in-store will always be best for most customers.