Author Archives: Alan Morris

Sold as seen?

retail

If the UK is to become carbon neutral by 2025, we must all become conscientious retail consumers; people who think through the social, economic, and environmental impact of every purchase we make. We can no longer substitute “we will” with “we should” when it comes to making buying decisions. If things are going to change,[…]

Are you really being served?

retail

When it comes to customer experience in retail, there are absolutely no truths, only perceptions. We have all been shopping, in-store and online, and ended up with that ‘so near, yet so far’ feeling you get when, despite your best intentions, you fail to make a purchase. This always feels like a defeat, for both[…]

Click and miss out – why technology partners are great for retailers

There is inspiration to find in every situation whether it’s good, bad, or indifferent and if you can’t see it, then you aren’t looking hard enough. This is true and probably underpins the paradigm ‘live everyday to the full’.  But in reality, how many times have you wished that you could use technology to fast-forward[…]

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